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The Pursuit of Happyness » Visit Website » Visit Press Room Page Can You Fill a 500-Seat Theater Night after Tomorrow? THE PURSUIT OF HAPPYNESS Audiences now know it as an award-winning film. At the time, the name of Will Smith’s personal labor of love drew blank stares. And wasn’t that a typo in the title? With less than 48-hours notice, Lovell-Fairchild Communications tapped its grassroots databank (Dallas column) to fill Northpark’s largest theater for a screening event of THE PURSUIT OF HAPPYNESS that Will Smith himself showed up to help pump. Both movie and the after-movie presentation sent crowds home happy. |